Robitussin Succeeds in Marketing New Look without Platitude

I want to give a shout out to Robitussin for advertising new product packaging without using the “new look, same great product” cliche.

In their recent Overwhelmed commercial (click here to check it out), Robitussin lets consumers know they’ve got a new look, but they don’t just say so. They show consumers that they’ve made it easier to navigate the confusing cold medicine isle by switching to simpler packaging.

Good job, Robitussin!

I expressed my dissatisfaction with the huge number of businesses using the generic “new look, same great product” slogan in a blog post last year.

Robitussin has had other great commercials in their past like the one below that uses the line, “Recommended by Dr. Mom.”

The 1980s-style acting in this one is hilarious!

PS: Budweiser also did a good job at marketing its new look with its slogan, “The king never looked so good.”