Blog Buffet: March 16th, 2012

Blog Buffet is the part of Medium Joe where I list a few of my favorite blog posts from the week. I only select posts of the highest quality!

If you’d like to be updated on these links as soon as I find them, Like Medium Joe on Facebook!

Twitter, the Startup that Wouldn’t Die @ Bloomberg Businessweek

Everything Your Employees Need to Know About Social Media @ Mashable

The ’118′: The Modern Elevator Pitch @ Success

Facebook’s 6-Point Plan for Building Brands in the Social Media Age @ Mashable

In Age of Pinterest, Instagram, Marketers Need an Image Strategy @ AdAge Digital

How to Defeat the Social Media Skeptics in Your Company @ Mashable

Do you know of an article or blog that would be suitable for Blog Buffet? Drop me a line: mediumjoeblog@gmail.com

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Blog Buffet: March 9th, 2012

Blog Buffet is a part of Medium Joe where I list a few of my favorite blog posts. I only select posts of the highest quality so all can enjoy!

Why Marketers Never Learn from Others’ Social-Media Mistakes @ AdAge Digital

Why is the emotional experience of fun so important to an innovative brand? @ Thought Leaders Circle

Is Social Media Actually Making Us Less Connected? @ Mashable Social Media

Five Important Social Media Tips to Boost Your Brand @ AdAge Digital

8 Strategies for Launching a Brand Presence on Pinterest @ Mashable Social Media

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Blog Buffet: March 2nd, 2012

Blog Buffet is a part of Medium Joe where I list a few of my favorite blog posts. I only select posts of the highest quality so all can enjoy!

Ashamed to Not Know @ Seth’s Blog

P&G Finds Orange Ads Work Better on Facebook @ AdAge Digital

The Power of the Social Consumer (Infograph) @ Mashable Business

Apple’s First Marketing Guru on Why ’1984′ is Overrated @ AdAge Digital

The History of Marketing (Infograph) @ The Marketing Engineer

What is Content Marketing? @ AdAge Digital

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Is Tumblr’s New Policy Ethical?

Image representing Tumblr as depicted in Crunc...

Micro-blogging site Tumblr, loved by teenagers, released a new policy Thursday. Here is what Tumblr has proposed:

Active Promotion of Self-Harm. Don’t post content that actively promotes or glorifies self-injury or self-harm. This includes content that urges or encourages readers to cut or mutilate themselves; embrace anorexia, bulimia, or other eating disorders; or commit suicide rather than, e.g., seek counseling or treatment for depression or other disorders. Online dialogue about these acts and conditions is incredibly important; this prohibition is intended to reach only those blogs that cross the line into active promotion or glorification. For example, joking that you need to starve yourself after Thanksgiving or that you wanted to kill yourself after a humiliating date is fine, but recommending techniques for self-starvation or self-mutilation is not.

This self-harm thing is a problem on any social platform occupied by teenagers. Things like wrist cutting and bulimia have been glamorized ever since those who partake in these activities have become content producers. It’s really becoming an epidemic.

One headline reads, “The next person who asks, ‘What do you do for fun?’ I’ll show them my wrists.”

Giving teenagers a means to express themselves is a righteous, almost necessary service, but when their expression can harm other teenagers, something needs to be done.

Tumblr’s new policy is ethical. In fact, not creating this rule would be unethical.

The blogging platform risks alienating some of its users with this new policy, but it is responsible for what power it has given people. Part of that responsibility is keeping vulnerable people (youth) safe from harmful messages.

If the website consisted of a majority of adult users, Tumblr’s move may be a questionable one. Adults can rise above the glorification and make decisions for themselves.

However, Tumblr is populated by teenagers (many of whom are highly vulnerable), and doing something that needs to be done in order to keep society’s youth safe is rarely unethical.

PS: I typed this post with one hand. Watch the first episode of Medium Joe TV to find out why.

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Blog Buffet: Februany 24th, 2012

Blog Buffet is a part of Medium Joe where I list a few of my favorite blog posts. I only select posts of the highest quality so all can enjoy!

NBA Fans to Decide Dunk Contest via Twitter in Most Connected All-Star Weekend Yet @ Mashable Social Media

If the NBA keeps up the good work, they’ll be the next NFL!

How a Tweet Turned Into Kellogg’s New Cereal @ Advertising Age

Facebook behind budget on Q1 ad revenue, sources say @ Venture Beat Social

How the Top 100 Brands Are Using Google+ @ Lonely Brand Blog

The 11 Commandments of Writing and Creativity @ Olivia Johnston

Social Media Communities: Digital Potemkin Villages? @ Nones Notes

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Blog Buffet: January 27, 2012

Blog Buffet is a part in which I list a few of my favorite blog posts. I only select posts of the highest quality so all can enjoy! Click the title to read the article, and click the author’s name for his/her website.

Why I Started PandoDaily by Sarah Lacy @ PandoDaily

How ‘Massive Leak’ Changed the Launch of ‘Modern Warfare III’ by Michael Learmonth @ AdAge

The Problem with Reassurance by Seth Godin

Why Internet Companies Are Such Terrible Super Bowl Advertisers by Peter Daboll @ AdAge

For Fun: Kayne West Gets Called ‘Retarded’ By Chris Cornell by Kenneth Partridge @ Spinner

Wikipedia is Not SOPA Proof, Neither Are You

I’m probably preaching to the choir on this one, but even if I get one more person to take action, it will be worth it.

In the internet, we have found a place where anarchy actually works. We should not give that up!

SOPA and PIPA put the burden on website owners to police user-contributed material and call for the unnecessary blocking of entire sites. Small sites won’t have sufficient resources to defend themselves. Big media companies may seek to cut off funding sources for their foreign competitors, even if copyright isn’t being infringed. Foreign sites will be blacklisted, which means they won’t show up in major search engines. SOPA and PIPA build a framework for future restrictions and suppression.

In a world in which politicians regulate the Internet based on the influence of big money, Wikipedia — and sites like it — cannot survive.

Congress says it’s trying to protect the rights of copyright owners, but the “cure” that SOPA and PIPA represent is worse than the disease. SOPA and PIPA are not the answer: they will fatally damage the free and open Internet.

We must protect our online freedom by means of the real world. Send your government officials the message: We don’t want SOPA/PIPA.

SOAP IS CLEAN!

SOPA IS DIRTY!

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Blog Buffet: January, Friday the 13th, 2012

Blog Buffet is a part in which I list a few of my favorite blog posts. I only select posts of the highest quality so all can enjoy! Click the title to read the article, and click the author’s name for his/her website.

How Facebook’s $100 Billion IPO Breaks Down (INFOGRAPH) by Joann Pan @ Mashable

Legit Soldier Angry About Modern Warfare 3 Commercial by Matt Hawkins @ Guyism

South Korea’s Nightly Gaming Ban Extends to Xbox Live by Paul Tassi @ Forbes

Direct Response Advertising and the Coarsening of Culture by Seth Godin (Seth’s Blog)

Positive Facebook Updates Get More Likes (INFOGRAPH) by Zoe Fox @ Mashable

Spotify’s Daniel Ek: The Most Important Man in Music by Steven Bertoni @ Forbes

I wrote an article on the same topic a while back. If you’re interested:

Promise in the Future of the Recording Industry by Joe Kreydt (me)

And in the spirit of the day+date, here’s Cinemassacre.com‘s Top 13 Friday the 13th Moments:

Blog Buffet: December 30, 2011

Blog Buffet is a part in which I list a few of my favorite blog posts. I only select posts of the highest quality so all can enjoy! Click the title to read the article, and click the author’s name for his/her website.

Who Directs Fragrance Commercials by Fandango Groovers

What Should Come First [the Movie or the Book] by Kristen @ Book Blob

Winning the Mobile Consumer…’Zero Moment of Truth’ by Jim Lecinski @ AdAge

Facebook Status Update Saves Woman, Child by Todd Wasserman @ Mashable

The 15 Best Mobile Apps of 2011 by Amy-Mae Elliott @ Mashable

Turning Serious Business Issues Into Games by Eric Savitz @ Forbes

A Few of the Many Things I Learned as Santa’s Helper

I have an idea for a video game. It’s called Santa’s Helper, and you play the person who takes pictures for Santa. You must make decisions: which parents to shoot, which parents to reward, and which items to use.

You shoot parents for doing things like ordering a photo of four kids with Santa, and then insisting that all the ADHD-ridden children be looking at the camera and smiling at the same time. You also shoot them when they have you snap more than 10 pictures of their child, and then choose to have the very first picture printed. And when a parent complains about paying $8.00 for a picture with Santa, bang. There, of course, will be many more scenarios, but you get the picture (pardon the pun).

As for the guns, you’ll have your selection of several popular shotguns and handguns. Head shots aren’t worth as much as body shots because body shots hurt more.

When a parent does something awesome like giving you a $2.00 tip, saying “thank you,” or not caring whether or not their child is wearing the biggest smile known to man, you reward them. You can give them small things like candy canes or sugar plums, or you can give them big things like an I-owe-you from Santa Claus himself.

If you don’t reward enough good people, your business starts to fail. If you don’t shoot enough bad people, you start to become over taken by the hord.

Seriously, I want this made into a video game. It would be very therapeutical. On a more serious note, I learned a lot (and really did have fun) being Santa’s Helper during the Christmas season this year. Here’s my list (in no particular order):

1. Explaining to people that they’re responsible for something works like magic in getting them to make a purchase. I think it’s the guilt factor. The money we made off of photos was what paid Santa to be there. If someone didn’t want to buy a photo, but tried to take one with his/her cell phone, I said, “we ask that you buy a picture if you’re going to take your own.” Many times the response was, “I’m not paying $8.00 for a picture,” in a very rude tone. At that point I knew they were going to buy a picture because they gave me the opportunity to reply, “it’s just that the pictures are what support Santa’s being here from year to year.” Bing, the magic phrase. There was only one (uno) time when that didn’t convince the person to buy a photo. I did use that rebuttal somewhat sparingly as I saved it for the rude parents.

2. Kids are usually great to deal with. Adults are usually great to deal with. But dealing with parents and their kids at the same time is dirty work. I can’t tell you how many times I was seconds away from snapping the perfect picture only to be interrupted by a parent telling his/her child to look at the camera. At this point, the child would look at the parent, the smile would fade slightly, and the perfect opportunity would be ruined.

3. Apple is must have kicked butt in sales this season. Other popular brands are Dora the Explorer, Nintendo 3DS and DSi, Lego, and Toy Story.

4. Foreigners love, love, love it when they’re greeted by an American in their native language. The connection you’ll achieve with the foreigner is superb. It’s totally worth taking the time to learn greetings in every language.

5. Getting paid for creating art also means having your art insulted time after time. Nine out of ten pictures weren’t worth eight measly doll-hairs to a parent. All the hard work pays off, though, when you get that parent who stops and says, “this picture is wonderful,” or “you did an excellent job, thank you.” It’s also nice when people acknowledge the task at hand by saying, “I could never do this job.”

6. If a child is asked whether or not he/she has a girlfriend/boyfriend, nine times out of ten said child will answer with a drawn out “no” with an “eww” face.

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