Comments for Medium Joe

Comment on Dealing with Turntable.fm, A Smart Move for Record Companies by jdh5153

jdh5153 — Wed, 08 Aug 2012 02:44:05 +0000

That seems pretty awesome. Reminds me of the old Flash game CokeMusic where you’d create your own songs and play them for people in a room and they’d thumb up or thumb down your song (giving you points). You’d wait in line and play a song and then the next DJ would play… Gonna check it out.

Comment on Bing’s New Slogan and Commercial, A Waste of Resources by Tom

Tom — Tue, 19 Jun 2012 15:43:50 +0000

Bing we should be specific and social related

Comment on Dollar Shave Club Does What Every Business Should Do by Dollar Shave Club Kits Finally Ship | slightly insightful

Dollar Shave Club Kits Finally Ship | slightly insightful — Sun, 03 Jun 2012 13:37:24 +0000

[...] Dollar Shave Club Does What Every Business Should Do (mediumjoe.wordpress.com) [...]

Comment on Take a Fun Break with Kit Kat by Joe

Joe — Sat, 24 Mar 2012 01:44:30 +0000

Yeah, Kit Kat has a super marketing team!

Comment on Take a Fun Break with Kit Kat by rsj8000

rsj8000 — Fri, 23 Mar 2012 14:08:51 +0000

Interesting! Thanks for sharing.

Comment on Take a Fun Break with Kit Kat by Holly Hall (@hollyhall22)

Holly Hall (@hollyhall22) — Fri, 23 Mar 2012 13:50:00 +0000

what a fun idea! great interactive marketing campaign.

Comment on Dollar Shave Club Does What Every Business Should Do by Joe

Joe — Wed, 21 Mar 2012 16:22:54 +0000

You’re right, the exchange in value is pretty powerful here. Their sales must be doing well. I ordered from them when I wrote this post and got an e-mail a couple days later that they would be behind on shipping due to lack of an ability to handle such a flux in orders.

Comment on Why Do You Use Social Media? by Joe

Joe — Wed, 21 Mar 2012 14:54:41 +0000

Excellent insight! Social media is definitely nothing without real world contacts. As for maintaining a superficial facade, it seems like one of the big dangers of using social media: http://mashable.com/2012/03/01/social-media-less-connected/

Comment on Dollar Shave Club Does What Every Business Should Do by rsj8000

rsj8000 — Wed, 21 Mar 2012 14:34:20 +0000

Joe: Thanks for visiting my blog. I thought I’d return the favor. You have some good stuff going on here – a lot of marketing insights. I look forward to reading more soon.

Dollar Shave Club is doing a couple of things well here. As you mention, they’re product creates value, but they also create value for customers by providing humorous and sharable content. Usually when a company tries to make something “viral” it’s a recipe for disaster, but this is very well done. The entertainment value cuts through the noise of the internet and gets the message across.

I wonder if they are making sales equivalent to the amount of attention they are receiving.

Comment on Why Do You Use Social Media? by michaelmedinaart

michaelmedinaart — Wed, 21 Mar 2012 13:48:01 +0000

Initially I set up a Facebook and Myspace account for attracting new clients but it almost immediately morphed to maintaining a superficial facade. Two years later I realized that silly updates geared toward the 95% of my on-line “friends” that I had never had any face to face interactions with was doing nothing to generate new business for myself. I deleted all my social accounts. In retrospect, all that I gained from the constant status checking and profile views was the knowledge that my time could have been much better spent.