March 23, 2012 3 Comments
This is brilliant marketing. Happy Friday!
Thanks to Ad Pitch Blog for making me aware of this awesome campaign!
Reviews, predictions, and thoughts on social media and marketing.
February 18, 2012 Leave a comment
I want to give a shout out to Robitussin for advertising new product packaging without using the “new look, same great product” cliche.
In their recent Overwhelmed commercial (click here to check it out), Robitussin lets consumers know they’ve got a new look, but they don’t just say so. They show consumers that they’ve made it easier to navigate the confusing cold medicine isle by switching to simpler packaging.
Good job, Robitussin!
Robitussin has had other great commercials in their past like the one below that uses the line, “Recommended by Dr. Mom.”
The 1980s-style acting in this one is hilarious!
PS: Budweiser also did a good job at marketing its new look with its slogan, “The king never looked so good.”
February 14, 2012 Leave a comment
Google released a Charlie-Brown-cute cartoon in celebration of Valentine’s Day. It’s really fantastic.
And if you don’t have a significant other, I suggest looking at Valentine’s Day as one of the big landmarks toward Spring. When it’s Valentine’s Day, you know you’ve made it over the Wednesday of Winter.
Below is the Google cartoon which celebrates love in a Spring atmosphere.
February 13, 2012 Leave a comment
Recently, I’ve noticed two different commercials on TV selling products that run on batteries (check them out below); more specifically, using extended battery life as a selling point. One commercial is for a hybrid car, and the other is for a smart phone. What’s interesting about the commercials is that each uses a different technique to sell the same solution.
First of all, we’ll look at the commercial for Motorola‘s DROID RAZR MAXX. It’s basically a montage of yuppies talking about the importance of their phone and phone battery: “if my phone’s dead, my business is dead.”
Everybody has had their cell phone battery die at an inconvenient moment. This is a common problem; especially for smart phones. Battery life is very important. The DROID RAZR MAXX has the longest lasting battery of any smart phone. It’s an easy sell.
The creatives who made this commercial were wise not to make a commercial like Hyundai’s because everybody already understands the importance of cell phone battery life. Instead of drawing negativity to batteries, they used good looking, professional looking people to send the positive message that the problem has been solved, and to make it look like successful yuppies are using the DROID RAZR MAXX.
Most Americans have not experienced an inconvenience caused by a dead hybrid car battery. That’s why Hyundai needed to do what they did; draw negativity to batteries. They used the negative experiences consumers have most likely had with other batteries. Then, they sold on the slogan, “you’ll have one less battery to worry about.”
I’m not sure I would have used battery life in a hybrid commercial this early in the game. Especially since it requires bringing up negative occurrences. This creates the risk that consumers become turned off from hybrid cars all together. Hyundai brings attention to all the negativity of batteries, and then sells a car that runs on a battery.
I’ll, just as well, have one less battery to worry about if I don’t buy a hybrid car at all.
Then, maybe battery life is the only thing that makes Hyundai Sonata Hybrids stand out from the rest of the hybrids. If that is the case – if they’re not trying to sell to new car buyers, but to hybrid car buyers – they’ve got a solid commercial. In a humorous way, it shows the consumer that hybrid battery life could be a problem, and that it won’t be a problem with the Sonata.
I think the Motorola DROID RAZR MAXX commercial will sell more products even though the Hyundai Sonata Hybrid commercial is more creative in approach. Watch them both down below. Then, let me know what you think.