Robitussin Succeeds in Marketing New Look without Platitude

I want to give a shout out to Robitussin for advertising new product packaging without using the “new look, same great product” cliche.

In their recent Overwhelmed commercial (click here to check it out), Robitussin lets consumers know they’ve got a new look, but they don’t just say so. They show consumers that they’ve made it easier to navigate the confusing cold medicine isle by switching to simpler packaging.

Good job, Robitussin!

I expressed my dissatisfaction with the huge number of businesses using the generic “new look, same great product” slogan in a blog post last year.

Robitussin has had other great commercials in their past like the one below that uses the line, “Recommended by Dr. Mom.”

The 1980s-style acting in this one is hilarious!

PS: Budweiser also did a good job at marketing its new look with its slogan, “The king never looked so good.”

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Ani Difranco’s New Album Leaves me Speechless, Humbled

Ani Difranco and I don’t agree on most (or any) political topics, but I still think she’s a folk genius. If you want to hear music that is groundbreaking, avant-garde, listen to her new album, Which Side Are you On?

She stands with the folk genre on her shoulders, and at the same time, she dances in the blues.

The lyrics are poetic and beautifully sung. Difranco draws pictures with words, and colors them in with music. And not just any old music.

Her music is fascinating, chill, and a little grungy. She uses mostly acoustic sounds, but with some distortion and other instruments and tones splattered around.

Sounds are carefully placed in areas of the stereo field. The mixing and engineering is unprecedented. The sounds are spread like icing on a cake made on Cake Boss.

The last few songs on the album seemed to get a little lower in greatness. It seems she focused them more on the political message than on the music and lyrics. That and politics aside, I have nothing bad to say about Which Side Are you On?

I give this album 9/10. What else should we expect from such a veteran? Ani Difranco has released more than 20 albums! I bought it, and I think everyone else in America should too. Just don’t do everything she suggests.

PS: I wonder why the “you” in the album title is de-capitalized? Anybody have a theory?

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What is the greatest saga of our time? [VOTE]

English: British versions of the Harry Potter ...

Every era has its great, epic stories. We have famous sagas such as Star Wars, Harry Potter, and Indiana Jones. What is our greatest?

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Mac & Devin, The Coolest Concept Album Ever

In the opening track of the Mac & Devin Go to High School soundtrack, Wiz Khalifa boasts, “Me and Snoop Dogg, we created a masterpiece.” And so they did.

Working with the up-and-comers is a smart move for someone like Snoop Dogg. It’ll help keep his fan base fresh. Especially when the collaboration creates a wonderful piece of art that combines the best of old school hip hop with the best of new school hip hop, and lots of innovation.

Snoop and his “neffew,” Wiz, basically created a concept album about two guys who are attending high school, and they’re the coolest guys around. Most concept albums are really deep or have a serious message, not Mac & Devin Go to High School. That, in my opinion, makes it the coolest (not necessarily the best) concept album ever. When I get into the lyrics, I can really start to feel like I’m in high school again. Except high schoolers usually aren’t rolling in the dough like Mac and Devin.

There’s a lot more to it than lyrics that tell a story though. It’s got funky bass, awesome sound effects, and catchy melodies. From an engineering and production standpoint, this album ranks among the best. I put it up there with Dr. Dre’s The Chronic 2001.

It’s also similar to the critically acclaimed film, Friday, in a sense. It uses classic and cutting edge effects to make it feel like you’re right there with the guys, like you’re one of them. It makes for a fascinating, thrilling, funky, gorgeous trip.

Honestly, I wasn’t a big fan of Snoop Dogg’s latest solo album, Doggumentary. I did like his recent rhymes in the song Kush by Dr. Dre, and I am thrilled with the Snoop Dogg and Wiz Khalifa collaboration, Mac & Devin Go to High School. If you’re a fan of hip hop, this is some dope music you definitely want to get your ears on.

PS: I cannot wait to see the film that goes along with the album!

(Warning: the trailer contains drug references and other R rated material)

“Are you aware that you are a fifteen-year senior?”

Ticket to Ride Commercial Won Me Over

I am going to buy this game because of its commercial.

I hadn’t seen or heard anything about Ticket to Ride until I saw a commercial for it during the previews of We Bought a Zoo. The commercial seems to have had more pull on me than most. It made the game seem like loads of fun even though it didn’t really tell how the game is played at all.

It did, however, describe the game in terms that made me crave it. The voice over announcer does an excellent job, and the nuns add the perfect touch of humor.

The folks who created this commercial took a huge risk by using nuns in order to sell a board game. I mean, just about any stupid game would be fun to the stereotypical nun with her simplistic lifestyle. And they’re on a train. I rode a train from Savannah, Georgia to Philadelphia, Pennsylvania once; it was BORING.

Maybe that’s what caught me. If such boring people doing such a boring thing can have such fun playing a game, it must be a great game.

I’m really unsure on the major appeal of this one. It’s rather simple, yet each time I watch it, I feel I absolutely cannot wait to get the game. It does exactly what great commercials do. Check it out for yourself:

Anybody have an opinion on why this commercial makes me want the game so much? I’d love love love to hear your thoughts!

Blog Buffet: December 30, 2011

Blog Buffet is a part in which I list a few of my favorite blog posts. I only select posts of the highest quality so all can enjoy! Click the title to read the article, and click the author’s name for his/her website.

Who Directs Fragrance Commercials by Fandango Groovers

What Should Come First [the Movie or the Book] by Kristen @ Book Blob

Winning the Mobile Consumer…’Zero Moment of Truth’ by Jim Lecinski @ AdAge

Facebook Status Update Saves Woman, Child by Todd Wasserman @ Mashable

The 15 Best Mobile Apps of 2011 by Amy-Mae Elliott @ Mashable

Turning Serious Business Issues Into Games by Eric Savitz @ Forbes

A Few of the Many Things I Learned as Santa’s Helper

I have an idea for a video game. It’s called Santa’s Helper, and you play the person who takes pictures for Santa. You must make decisions: which parents to shoot, which parents to reward, and which items to use.

You shoot parents for doing things like ordering a photo of four kids with Santa, and then insisting that all the ADHD-ridden children be looking at the camera and smiling at the same time. You also shoot them when they have you snap more than 10 pictures of their child, and then choose to have the very first picture printed. And when a parent complains about paying $8.00 for a picture with Santa, bang. There, of course, will be many more scenarios, but you get the picture (pardon the pun).

As for the guns, you’ll have your selection of several popular shotguns and handguns. Head shots aren’t worth as much as body shots because body shots hurt more.

When a parent does something awesome like giving you a $2.00 tip, saying “thank you,” or not caring whether or not their child is wearing the biggest smile known to man, you reward them. You can give them small things like candy canes or sugar plums, or you can give them big things like an I-owe-you from Santa Claus himself.

If you don’t reward enough good people, your business starts to fail. If you don’t shoot enough bad people, you start to become over taken by the hord.

Seriously, I want this made into a video game. It would be very therapeutical. On a more serious note, I learned a lot (and really did have fun) being Santa’s Helper during the Christmas season this year. Here’s my list (in no particular order):

1. Explaining to people that they’re responsible for something works like magic in getting them to make a purchase. I think it’s the guilt factor. The money we made off of photos was what paid Santa to be there. If someone didn’t want to buy a photo, but tried to take one with his/her cell phone, I said, “we ask that you buy a picture if you’re going to take your own.” Many times the response was, “I’m not paying $8.00 for a picture,” in a very rude tone. At that point I knew they were going to buy a picture because they gave me the opportunity to reply, “it’s just that the pictures are what support Santa’s being here from year to year.” Bing, the magic phrase. There was only one (uno) time when that didn’t convince the person to buy a photo. I did use that rebuttal somewhat sparingly as I saved it for the rude parents.

2. Kids are usually great to deal with. Adults are usually great to deal with. But dealing with parents and their kids at the same time is dirty work. I can’t tell you how many times I was seconds away from snapping the perfect picture only to be interrupted by a parent telling his/her child to look at the camera. At this point, the child would look at the parent, the smile would fade slightly, and the perfect opportunity would be ruined.

3. Apple is must have kicked butt in sales this season. Other popular brands are Dora the Explorer, Nintendo 3DS and DSi, Lego, and Toy Story.

4. Foreigners love, love, love it when they’re greeted by an American in their native language. The connection you’ll achieve with the foreigner is superb. It’s totally worth taking the time to learn greetings in every language.

5. Getting paid for creating art also means having your art insulted time after time. Nine out of ten pictures weren’t worth eight measly doll-hairs to a parent. All the hard work pays off, though, when you get that parent who stops and says, “this picture is wonderful,” or “you did an excellent job, thank you.” It’s also nice when people acknowledge the task at hand by saying, “I could never do this job.”

6. If a child is asked whether or not he/she has a girlfriend/boyfriend, nine times out of ten said child will answer with a drawn out “no” with an “eww” face.

Best Slogan of the 2011 Holiday Season

“Santa has elves, you have Target.”

  • It’s a fulcrum phrase.
  • It’s drenched in cute humor.
  • It illustrates what Target does for the consumer.

The Most Entertaining Christmas Countdown: 2 Days

It’s Friday! And Christmas is close. There’s still no snow where I live, but hope remains. At least we have the wonderful words of Robert Frost to give us a similar feeling to the one that snow on Christmas gives. Today, I give you Robert Frost’s second most famous poem (I think), Stopping By Woods on a Snowy Evening.

Whose woods these are I think I know.
His house is in the village though;
He will not see me stopping here
To watch his woods fill up with snow.

My little horse must think it queer
To stop without a farmhouse near
Between the woods and frozen lake
The darkest evening of the year.

He gives his harness bells a shake
To ask if there is some mistake.
The only other sound’s the sweep
Of easy wind and downy flake.

The woods are lovely, dark and deep.
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep.

The Most Entertaining Christmas Countdown: 10 Days

Today, I give you a gift that may appear small, but is actually bigger and deeper than most others I’ve given in this countdown. It is “Dust of Snow” by Robert Frost:

The way a crow
Shook down on me
The dust of snow
From a hemlock tree
Has given my heart
A change of mood
And saved some part
Of a day I had rued.
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